Bern Grush, Principal
GNSS road-use-charging consultant
Bern Grush Associates consults to governments, integrators, consultancies and other parties seeking to deploy, pilot, trial or study technical and social issues surrounding the use of autonomous location-based technologies for road-use pricing. Specifically, we specialize in finding ways to maximize the acceptability of Global Navigation Satellite Systems (GNSS)-based telematics on behalf of all participants. Our work is based on the principle that the concerns of all stakeholders (private and commercial drivers, taxpayers, government, developers and environmentalists) can be addressed.
Services include research, analysis, writing, program design, pilot and trial design and analysis, group facilitation, editing, and the preparation and presentation of related reports.
Since 2002, principal Bern Grush focused on and developed deep, specific expertise in GNSS-based telematics for road-use pricing, including all forms of tolling, insurance and parking. This includes scientific, technical, deployment, enforcement, international standards, social acceptance issues as well as relationship to the Connected Vehicle concept.
Previously, as Chief Scientist for Skymeter Corporation, Bern was instrumental in developing telematics-based methods and algorithms that incorporate GPS data for next-generation Electronic Toll Collection systems – for road-pricing, parking-by-satellite and pay-per-mile car insurance. Earlier, he led Applied Location Corporation's R+D efforts for GPS multipath error mitigation in built-up areas to accurately and reliably toll vehicles for parking and distance-based road-use charging in cites as dense as London, New York, Seoul, or Singapore.
Bern provides testimony to government commissions and researchers regarding the efficacy of GNSS tolling systems, as an advocate of Time-Distance-Place charging systems ('Vehicle Miles Traveled' charging varying by time and place). Bern has written over 250 articles, papers and proposals about road-use metering.
Bern's patent files include methods to optimize, improve reliability, and lower the costs of these systems, specifically: multi-application telematics platforms, satellite-based parking meters, virtual gantries (road tolling), road-use credit exchange, non-reputability, user anonymity, and positioning algorithms related to charging performance.
In his focus on program and policy deployment related to autonomous telematics-based road-use metering systems, Bern has published and spoken on panels and at conferences in Europe since 2004 and in North America since 2007. He participates with the ISO/CEN TC278 standards working group for satellite-based electronic toll systems specifically dealing with data formatting and exchange, roaming, telecommunication, and system architecture. He is a founder of the GNSS Metering Association for Road use charging (GMAR). He and another ISO/CEN participant are responsible for establishing a new CEN work-item for ETC Charging Performance based on work initiated by GMAR.
Bern earned a MASc in Systems-Design Engineering from University of Waterloo, and has been an IEEE member since 1976. He is a veteran of spatial and location related industries, including geographic information systems, location-based systems, transportation demand management, pattern recognition, and evidentiary documentation. He founded four high tech start-ups since 1980 including Skymeter Corporation (previously Applied Location Corporation, 2002).
Bern currently consults to Skymeter Corporation, hence respectfully declines to author RFPs for autonomous tolling systems or to offer evaluation services for related acquisitions.